E-commerce has changed during the last decade, pushing online purchasing to new heights. Due to business closures and consumers’ dread of contracting COVID-19, online shopping has become even more popular since 2020. However, becoming visible on the largest e-commerce marketplaces requires extensive research and insights. To ease your endeavors, you need to do keyword research for ecommerce businesses.
Creating and implementing an ecommerce SEO plan may help vendors enhance their actions. E-commerce keyword research includes web scraping. It aids in the collection of vast volumes of publicly available, unrestricted data for keyword analysis. However, acquiring and preserving data is difficult.
Also read: Web Scraping With Proxies
What Is Keyword Research for Ecommerce?
While Google’s algorithm changes keep us on our toes, one thing has remained constant for inbound marketers optimizing their websites for search: keyword research. Keyword research is the act of finding and assessing search phrases that people type into search engines, intending to utilize that information for a particular purpose, most typically SEO or general marketing. Keyword research may reveal queries to target, the popularity of these searches, the difficulty of ranking these queries, and more.
An SEO plan incorporates keyword research analysis from major e-commerce marketplaces. The technique aids in determining the search terms that merchants utilize to rank higher and push more traffic to their product or service websites. When sellers choose keywords for big e-commerce platforms, they investigate how consumers discover the goods they want to purchase. Merchants create a list of business keywords related to their products and categories.
The process of keyword research helps sellers identify the phrases consumers use to find products, enabling them to optimize their listings effectively.
Source: Bhargava, R. (2019). Keyword Research: A Practical Guide for E-commerce. Search Engine Journal.
However, research entails more than just uncovering fresh product keywords regularly. Vendors must also review keyword success and analyze the records of multiple keywords to make data-driven decisions. Search engines play an important role in e-commerce platforms, and understanding how they work is crucial for success.
Also read: Data Parsing with Proxies
What Keywords Should You Research?
Break down the relevant topics into smaller subject buckets based on your brand’s main category and the objectives you want to attain. Make a list of all the keywords connected to your brand that you want to rank for on Google.
Make sure they relate to your customer personas and are on topics that matter to your company. Consider what subjects your target audience will look for on Google. Then you can subdivide these subject buckets into keywords relevant to those themes.
You may begin developing a list of keywords now that you have divided down your major category into distinct piles of sub-topics. Your keywords should be related to your different themes and, more importantly, phrases that your target audience may search for on Google.
It used to be simple to boost a page’s rankings by adding high-volume keywords. But things aren’t that straightforward these days. Google’s machine-learning search engines now match search phrases with user inquiries to learn about search intent.
Put yourself in the shoes of your target audience. Why would people look up your topic? What method will they use to enter the terms? Are they looking to make a purchase? Or are they seeking a particular service to address a problem?
After you understand the search intent of prospective readers or clients, you can fine-tune your keyword research. It is a good idea to compile a list of high-volume keywords linked to your brand or issue. Finding keywords that precisely match your target audience’s search intent, on the other hand, is even better.
Also read: Global Website Load Testing: Techniques for Optimizing Across Multiple Regions
Proper Keyword Research for Ecommerce
The key aim is to understand how a typical prospective customer thinks. Which terms would a prospective customer use to search for the product or service? It is advisable to include a broad range of keywords in the list, ranging from single words to phrases of up to five words. The more keywords you have, the better.
The use of specific tools can automate the process and provide enhanced insights into overlooked aspects. Every stage along the route may require a variety of scraping tools. A web scraper, for example, may scan search engine results pages for any phrase to assist in determining different elements, such as search traffic.
Semrush and Ahrefs, for example, are all-in-one SEO tools that can help you choose, manage, and evaluate the most relevant keywords, depending on the region, from numerous search engines. Finally, you may utilize free tools supplied by search engines, such as the Google Keyword Planner Tool.
Also read: Free Libraries to Build Your Own Web Scraper
Problems During Ecommerce Scraping
The collection of large amounts of data from prominent e-commerce platforms is challenging. Security measures are usually in place at top e-commerce sites to protect them from unwanted bots. These metrics are often incapable of distinguishing the visitor’s purpose. As a result, well-mannered web scraping bots that gather information on e-commerce terms are often incorrectly detected, resulting in blockages.
Furthermore, location-based keyword research is a must. Specific keyword information may be unavailable in various countries, rendering the study inefficient and insufficient. I don’t believe moving to another country to conduct research is a feasible solution. Proxies are.
Also read: Search Engine Proxies
Solutions to Ecommerce Scraping Problems
Proxy servers are an essential part of nearly every web scraping project, especially when processing large amounts of data. Proxy servers provide access to global content, meaning all data is available regardless of location. They are also used to circumvent IP restrictions. Residential proxies are less likely to be blocked because they can mimic real users.
Using third-party web scraping services permits you to devote more time to offering clients detailed e-commerce keywords and ranking research. Dealing with web scraping issues will be the responsibility of the third-party provider. The cost of outsourcing this kind of service can be high at times, and finding a competent vendor can be difficult. Before selecting which method is most suitable for them, each business must consider its resources, funding, and requirements.
Also read: Web Scraping With Proxies
Frequently Asked Questions
Q1. How to do keyword research for an e-commerce website?
Start by listing your main products and category pages. Think about what customers would search for when looking for these items.
Tools like Google Keyword Planner, Ahrefs, or SEMrush are great for finding keywords. Look for:
- Search volume: How many people are searching for the term?
- Commercial intent: Focus on keywords that show buyers are ready to purchase, like “buy shoes” or “best running shoes.”
Check how difficult it is to rank for those keywords. Look at the first page of Google results:
- Who’s ranking? Are they big brands or smaller sites?
- What keywords are they using in their titles and descriptions?
Don’t just go for broad terms; include long-tail keywords like “affordable running shoes for flat feet”. They often have lower competition and can attract more targeted traffic.
Once you have your keywords, incorporate them naturally into your product descriptions, titles, and category pages. This helps search engines understand what your pages are about.
Use tools like Google Analytics to track which keywords are driving traffic and sales. Adjust your strategy based on what’s working.
Q2. What are meta keywords for eCommerce?
Meta keywords are a type of HTML tag that were once used to specify a list of keywords relevant to a web page. For eCommerce, they could have helped search engines understand what products or services a site offered. However, here’s the thing: they’re pretty much obsolete now. Most major search engines, like Google, don’t consider meta keywords in their ranking algorithms anymore.
In the past, people would stuff as many keywords as possible into this tag, which led to abuse and made it less useful. Google and others have evolved to look at other factors, like content quality and user experience, rather than relying on meta keywords.
Instead of worrying about meta keywords, focus on including relevant eCommerce keywords naturally in your product descriptions, titles, and headings. Use a keyword research tool like Google Keyword Planner, Ahrefs, or SEMrush to find keywords that customers are actually searching for. This helps you optimize your content effectively.
Q3. What are long-tail keywords for ecommerce?
Long-tail keywords are longer, more specific phrases that potential customers are likely to use when searching for something very particular. For eCommerce, these keywords typically have lower search volume but higher intent, meaning the people searching for them are often closer to making a purchase.
- Higher Intent: When someone types in a long-tail keyword, like “best running shoes for flat feet,” they usually know exactly what they want. This means they’re more likely to convert into a sale.
- Less Competition: Long-tail keywords are less competitive than short, broad keywords. It’s easier to rank in the search engine results pages (SERPs) for these specific phrases, especially if your site is newer or smaller.
- Targeted Traffic: Using long-tail keywords can help attract potential customers who are specifically looking for your products, leading to higher conversion rates.
Start typing a product name into a search engine’s search bar. You’ll often see suggestions that include long-tail keywords based on popular search queries.
Use tools like Google Keyword Planner or SEMrush to discover long-tail keywords related to your products. Look for phrases with decent monthly searches but not too much competition.
Example:
Instead of targeting a broad keyword like “shoes,” you might use a long-tail keyword like “lightweight waterproof hiking shoes for women.” This phrase is specific, likely has fewer searches, but can lead to customers who are ready to buy.
Also read: The Benefits of Using a Proxy Server
Conclusion
Every year, the number of people who purchase online grows. Gathering data from top e-commerce marketplaces and knowing how to utilize keywords may assist sellers in making data-driven choices, ranking better in search results, and improving their content strategy. As a result, client numbers and income increased.
Obtaining vast amounts of public e-commerce data is difficult. Managing anti-bot measures, processing tremendous volumes of data, and getting access to geo-restricted data are just a few of the numerous issues. Get KocerRoxy’s reliable proxies to aid you in keyword research for ecommerce.
